Is there a real market for custom jewelry... why would people
look for custom jewelry and not to an established place (ie, mall
Of course there is.
Have you come across any (mag articles, etc)
showing that people are looking for custom pieces.
Well, we know this is true. Do you subscribe to any trade magazines?
That would be a good place to start. And join some trade
Women’s Jewelry Association and MJSA
How do we know the market is sufficient to survive?
Well, you don’t do you? You need to research the market in your
area. It varies by area. Real research, not just asking here. Again,
MJSA has resources to help members. Also look into the Jeweler’s
Resource Bureau. (Is that what it’s called guys?)
As somebody intending to RUN a custom jewelry business (not as the
What experience do I intend to get - trade shows, magazines,
I think you’re asking what experience you need? I’d suggest some GIA
training, join the above mentioned associations, attend regularly,
subscribe to the trade magazines. You’ll need some time to learn a
lot. It sounds like you’re starting from scratch.
What do we know about marketing and costs in the business?
Again, this depends on where you live, it varies.
I would suggest you spend some time at the Small Business
Administration website and that you make an appointment with your
local SCORE counselors. (SCORE is a service of the SBA.)
It sounds like you lack both industry knowledge and business
knowledge. (My apologies if I’m reading your post incorrectly.)
Working in the industry would be helpful to you. If you can swing
it, I suggest going to California to take some classes at GIA. They
have classes now for sales people, which would help you. And no one
should sell gems without knowing what they’re looking at. If you get
get to CA or NY, at least take some of their distance education
Give yourself some time to learn this stuff.
One of the parts of a business plan is the on the
principles (that’s you) and their unique abilities that will help
the business. Make sure you have some unique abilities before you
risk everything in a new venture.
Metalsmith, Certified PMC Instructor
Hard to Find Tools for Metal Clay