I am not sure why one would use their own name as a URL. If your
sales are local and you are a well known artist/designer/person and
have a following, I would agree.
If you are a business looking to grow and have something to sell
later, I would think no.
The most difficult business to sell is one that is based on owner
name/reputation. The new buyer may not have that expertise. The
following the owner has built may leave to follow his/her next
venture or go somewhere altogether.
A business based on a business name and reputation will most likely
follow the business as long as the standards remain high. Many new
business buyers look to immediately cut costs and lose customer’s
from that, but that is another story.
Your URL should be something easy to remember, spell and be
reflective of your jewelry. Silverquail(dot)com is taken,
SilverquailLLC is not.
Sexysilverquail is also available. I would not go there though! SQ
is taken. Silverquail. biz may be available. Silver-Quail may be
Sterlingquail may be available. You can’t always get the URL you
want, but if you try sometime, you may get something close. Be
careful of plagiarism as in the last sentence! You may also want to
get a copyright on the name if it is available, state and Federal.
Worldwide is too difficult and expensive to enforce.
My feeling is you can feed your bank account or feed your ego. I had
25 years in brokering real estate and businesses prior to this. In
fact, my jewelry business came about by accident as an experiment for
business brokerage in teaching one how to revive or break into an
unknown business field.
A past customer may remember your cute quail name jewelry, have the
tag or box, but may not remember your first and last name. My
customers only know my first name. I don’t give out my last name,
only my business name. That they remember. Me they forget as soon as
they put on their jewelry!
Brand yourself, or brand your business. To each their own.