All you have to do to answer your question yourself is to run a
scenario as follows.
You plan to have a shoe shop. With lots of new and interesting
designs, you open up and get lots of customers in to look around.
Sales are slow. you ask why? from a friend. They say, have you
studied the market for shoes, you say not specially as youve been
concentrating on the design and making So your friend asks you, have
you asked your shoe maker the first question he needs to tell you?
How many very small, small, medium and large sizes do I need to have
on the shelf of each design if im to MEET every customers FOOT size ?
who walks into my shop? Or to put it simpler the Cinderella question?
The same answer applies to everything that people wear.
Get it? So to give you some idea on how it really works! both
artistically, technically and financially, Here goes, I chose to
explore and interpret the ethos of the whole time scale, in metals,
from the copper age right through to the space age in the art form of
the bracelet. So I had some 8 historical periods to cover 8 metals.
Eg copper age, copper, space age, titanium. Then I had a size range
for childrens, ladies and mens sizes. Stock then ran into at least 3
of each design and size. Total stock was always in exccess of 200.
Thats without rings and pendants to match, total of nearly 500 all
Never missed a sale!! Never more that 2 of each design on show tho,
when i a customer was interested, I look at their finger hand arm
etc size, go to the stock box under the counter and help them put it
on. Very rarely got that wrong.
That way, I have the resources to fund all the new ideas I have.
Works very well.