Hello Everyone, It is a feather in one’s cap to have such an offer
submitted or proposed to you. In this time of appreciation, one
must step back and look carefully at what is being offered.
What is this company going to give you in writing? How many issues
will your image grace this company’s covers? If you say yes to this
one without a contract, does this mean that they will have the right
to use your image any time this company wants to in any manner it
Some song writers become very rich because every time a singer sings
his or her song, the song writer is paid a royalty fee. Dolly Parton
has written over 3000 songs that has made her very rich according to
Oprah. With Whitney singing the main song in the movie the “Body
Guard”, I Will Always Love You. Dolly will always get a percentage of
that song every time a singer sings it, because that song is hers,
she wrote it, and is paid royalties every time it is sung. One of
the main reasons we see less of this song we all know “Happy
Birthday” used in a movies because in the last decade, the song
writer sued the studio and won. Every time a studio places that song
in their movie, they will have to pay royalties to the song writer in
order to have the right to use it; only in that one movie.
What is the difference with your designs? How many books will it go
into? How much marketing and demographic coverage will this company
give you with the sale of this book? You said you are not familiar
with this company, perhaps it is time to research them before saying
How long has this company been in business? How large is their
market? What type of guarantee will they give you to protect your
designs? If you go for free publicity, you may want to think about
having this publisher place an order card for your jewelry as an
insert in the book? How many other trade industry people will take
your design, modify it, and call it theirs? Write the Pro’s and
Con’s list of what you want this to accomplish. Before making
sudden decision, look to see what you will gain from this venture.
I can only say that if it were me, I would definitely get something
in writing that will allow them to use the pictures of my designs in
a limited way: say only for this book cover. Anything beyond this
on production run, I would sit down and talk seriously about money
in a contract that your lawyer should read.
As for free publicity, a person can capture quite a bit of it if he
or she is willing to “Give” their jewelry pieces away. How many
people watch the nightly news cast on TV in your area? Which
station has the highest rating of viewers? Here in Hawaii, at the
end of the news the credits list who made the shirts, dresses, and
outfits the news anchors wore. They list the company that supplied
them with jewelry accessories.
Talk to your news stations managers and find out if you submitted a
Press Release and wanted to gift the anchors and don’t forget the
manager who says “Yes, that would be fine”, for that station’s
anchors to wear some jewelry pieces while filming the news. Make
your pieces unique just for the anchors and tie it into your regular
jewelry, then cover that aspect in the Press Release. Many people
like to wear something no one else has which makes the wearer unique
and helps him or her to stand out in a crowd or on the TV.
If you do this, make certain you place a tape in every recorder you
have in the house, why? Because you can use that small snip-it to
your great advantage.
Well, I don’t know if I have made things more complicated or easier.
What matters is that your prized possessions, your jewelry designs
need to be protected. The Press Relase was just to inform you that
you can get free coverage if your jewelry is accepted, the Press
Release is vivid and has tight writing, and pointing out that the
news people will get a special design, may get you a large audience
than that book publisher. If the publisher is going to print
100,000 copies and the news stations has 300,000 viewers nightly,
decide which is the best and safest coverage for you.
Please take care, take your time in your decision, make sure you
protect yourself, and have a great life to you and every one who has
read this posting.