We have a jewellery retail show room where the billing process takes
more time. As the jewellery customer is not ready to wait in the shop
for billing, the customer dis-satisfaction has been one of the issues
for quite some time now.
Can you please throw some light as to what is the normal billing
time for jewellery products and any ideas for reduction of billing
time - even if it means some investment in any new machinery /
You don’t really say what process you are using, so it’s a bit
difficult to assess where you might be able to streamline.
But, in my experience, most jewelry retailers:
Accept credit cards, which are automatically processed direct to
the bank immediately.
Accept personal checks under limited circumstances (usually
dollar limits and occasionally waiting periods for larger amounts to
clear). May take a few minutes to clear a bank clearinghouse, if
you’ve set up an account with one, but is usually under 5 minutes.
If a client is setting up an account with the retailer (i.e.,
making a large purchase and financing it rather than placing it on an
existing credit account), there should be an expectation that the
paperwork may take a bit longer than the previously mentioned
transactions. I’ve seen a couple of approaches to mitigate this:
a. Explain the time expectations and offer the customer the
opportunity to fill out the paperwork and return in “an hour” to
pick up their purchase. (which, in the meantime, will have been
cleaned, re-polished, and beautifully packaged for them)
b. Explain the time expectations, offer the customer a comfortable
"lounge" and refreshments while they wait.
c. Explain the time expectations and offer to deliver or ship the
piece (at no extra charge) to the customer’s preferred address the
In all cases, clearly communicating with the customer is key.
“Getting approval on your financing application generally takes about
an hour from our credit company. We know your time is valuable, so
what would you prefer?” then offer some choices.