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Amberif design award 2011 - Story Telling


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We are honoured to announce Amberif Design Award, international
contest for Design of an Artistic Jewellery with Amber which aims to
promote creative ideas in design and the specific properties of
Baltic Amber. Competition is accompanying International Fair of
Amber, Jewellery and Gemstones AMBERIF 2011 The topic of the contest
is

STORY TELLING

When we take in the world around us, we don’t look out the window
anymore. We look through Windows OS. It would be clich to say that
the skill and need to converse and to have direct interpersonal
contact is fading. Marketing specialists also average our individual
aspirations out to the inclinations of a statistical “target” in
every conceivable area of design and contemporary jewellery art has
suffered in the process. An object with symbolic and sentimental
implications has lost its private aspect of a personal amulet and is
increasingly becoming a seasonal, disposable product more akin to
haberdashery than jewellery. In this context, the Charming Charms
phenomenon serves as the clearest illustration of this superficial
process, just as the fact that Lady Gaga has got twenty million fans
on Facebook.

This, of course, does not mean that contemporary jewellery designers
have nothing important to say anymore, but it certainly signifies the
need to redefine the language of symbols we have been using. STORY
TELLING, the topic of this year’s competition, is an invitation to
enter into a dialogue, to present one’s own point of view, a
subjective commentary, a personal (hi)story worth telling.

Amber: a material which is both a tangible and symbolic medium of
from millions of years ago can be an inspiring reason
for the challenge. Sawomir Fijakowski Curator of the contest The Goal
and the Object of the Competition is to promote amber as a source of
artistic expression. The aim of the competition is the design of an
original, artistic jewellery with amber, inspired by the topic of
the contest.

Entries are accepted in form of 2-D presentations, on charts with
the design produced in any graphic technique or a photograph

of a ready object or model in the form of 30 x 30 cm chart. The
following prizes will be awarded:

  • The Mayor of the City of Gdask Prize: 10000 PLN exchange rate
    approx. 4,2 PLN / 1EUR

  • The Amber Prize of the International Amber Association : 2 kg of
    amber

  • The Silver Prize: 2 kg of silver

Deadline for entries 5.02.2011
Organiser: Gdask International Fair Co.
For entry forms and more details contact us please on www.amberif.pl