Dear Wendy, You might just as well forget this nonsense of a one size
fits all when it comes to pricing repairs. You've got to sit down
and figure out what your individual costs are and then contemplate
what your service value is in the community. You also have to
consider what the ratio of value is to what it is that you are
servicing. If the item is sentimental, then you can get somewhat
more for the service. The fact that you have a captive clientele is
relevant only if you want to prey on your clientele for short term
advantage. If you want to stay in the community you should take the
more humanistic course of providing a needed service at a reasonable
price. ( This approach also has the advantage of deterring new
The idea that one ought to charge the same price for a service
throughout the nation is simply silly. The cost of doing business in
New York City is astronomical compared to that in Podunk, Ohio.
Furthermore, the average income of the person living in NYC is
beaucoups times more than the person shoveling "waste" in Podunk !
Your situation suggests that you are in a position to become the
"the" jeweler in your town. Don't blow it by gouging.....but, by the
same token, do gradually bring your prices up, not by what they are
charging in NYC, but, rather, by what is reasonable and profitable
in your town. Be your own person ! Don't follow the herd to the
trough ! Ron at Mills Gem, Los Osos, Ca.