I’ve never been to the Pacific Jewelry Show…What kind of show
is it? I assume wholesale, since you called it a “trade show”,
but, then again, the term is quite broad nowdays.
Some other things to consider when planning your booth design:
Are you going to be taking orders only? Or cash and carry? What
kind of buyers shop the show? (department stores, larger
corporations, or smaller boutique shops and galleries?) How big
is your booth? Will you have full sized sidewalls or just 3 foot
dividers? Are you in an in-line booth or on the corner? How big
is your budget? Can you afford to rent showcases? Have you
"shopped" this or another show like it before? What kinds of
displays did you see at that show?
All of the answers to these questions will affect your display.
I’d be willing to give you some suggestions, but, I’ll need a
little more specific info
By the way, there really isn’t a “best set up” for a booth. It
largely depends on the kind of show and the kind of buyers that
will be there. Some shows (like the gift shows I’ve done) like
to have “store-like” booths, while other cash and carry shows
prefer showcases and little or no decoration. Retail shows are
all about controlling loss (shoplifting).