I'm confused with this statement. I have a very dear friend who has
been featured in Modern Jeweler, Professional Jeweler and a few
others this year. She hasn't had to produce a few thousand of each
design for orders or for the publication itself. Is there another
reason why she would have to be able to produce such high numbers?
In my experience as a jewelry designer / product development manager
in the jewelry industry, I would often get calls for jewelry products
of my design, featured in these trade journals, from multiple retail
buyers wanting to carry from one piece to an entire line for more
than 20 fine jewelry departments nation wide. If I could not meet
their terms and deadline expectations they would often not offer to
do business with me again.
Perhaps a few thousand is an over statement, but at one point I was
responsible for the production of over 250 jewelry items a month
filled. With my custom-order work, and competition pieces being in
addition to that work load. And this was considered "small-scale"
production by other designers I knew in the industry.
This may not be every ones experience and it did not happen every
time I had something of my design published. I was trying to indicate
the market that those trade journals are targeted at, and if you look
at the jewelry firms advertising in those trade journals it is
weighted more towards the mass manufacturers than the independent
I hope this clarifies my statement.