My next concern should I find an advertising venue, is that I
should get slammed and sell out instantly. I only carry 10 items in
the web site at a time. This number could grow, but I am concerned
that I would have to triple my prices to keep anything in stock.
Congratulations on your success in selling! First of all, don’t be
afraid. If you can successfully triple your prices “just to keep
anything in stock”, then, by all means, triple your prices.
A story…It’s almost past Christmas now and I have spent 2005
making and selling multi-strand bracelets (for the most part).
Because I was price aware (as you are), I charged 65.00 US for each
bracelet and sold them hand over fist. I sold about 90 bracelets thru
word of mouth only. Did I do the right thing if one considers that I
am supposed to be in business to make money? No. In reality, the
price on the bracelets should have been about 125.00 US, but I wanted
to be a nice guy and keep my prices affordable and da da da. You’re
in business to make money so, don’t be afraid to make money.
On advertising, you may be able to find effective advertising for
your local community through your Chamber of Commerce. They’re there
to help small businesses so the fees are usually smaller than by
Also, having a nice quality postcard (with a piece of your work on
the front) made can be an effective tool. Hang your postcards up in
the coffee shops, diners, gyms, and other places potential customers
Hope this helps