carrie - there’s a one word answer to your question:
how important/standard is it to accept credit card payments at the art/craft shows/fairs?
VERY!!! when your ‘product’ has ‘ingredients’ unknown to the
average customer you have to have accountability. jewelry is one of
the most easily misrepresented products on the market; customers may
be ‘stone-dumb’ but they are unwilling to pay for something without
recourse to recovery of their money. jewelry is also the most
‘impulse buy’ item around. there are a lot of reasons for not having a
merchant’s account, one being stupidity. (yes, i will get feedback
over that assessment!) the jewelers who say they don’t want to fork
over 1 1/2% - 3% of their profits to credit card companies don’t stop
to think that it’s better to have increased sales figures from which
to take that percentage. my partner, who started selling his rocks &
minerals as a hobby before i started making jewelry, balked at the
idea until i pointed out that he wouldn’t make any personal purchase
into the hundreds from someone in town for 2 or 3 days without a
recovery system in place for the buyer; the first show credit card
sales recouped the amount for setting up the merchant’s account. plus
sales increased 30% over the previous 4 yrs at the same show. as for
my $80 to $500+ range jewelry, there have been shows where all of the
4-digit sales were credit card charges - especially in metro areas
where one client told me she & her friends take only parking & eating
money when they go to art shows (or anywhere!). confidentially, i
admit that paying charge fees is a small tradeoff for selling a rock
(material i pro-rated at about 50 cents to $15) i cut/carved & set
into about $5 to $17 worth of sterling i fabricated, to someone for
$200 to $500+. so you can understand why i say: plastic forever -
ive
ps: yes, there are a lot of 'i’s in the above, but if you want personal
experience in the abstract, go read a novel.