Ten things jewelers should do and money will magically come your
way! O. K. I know it sounds like an email scam. It’s not, it’s the
truth. Do you want me to repeat to you a story from Mary Smith from
Poughkeepsie, N. Y. and how she did the first one and it brought in
a sale for $10,000? No you don’t want to hear crazy stories.
Just do them and money will come your way.
Thing #1
Send a thank you card to each and every customer. You’ll stand out
from thecrowd. Don’t worry about the one cheating husband. If you
think it could be “ify”, don’t send one but 95% of customers are
legit. No one sends hand written thank you notes now a days-only text
messages andemails and emails are only opened 30% of the time. Your
customers will remember and talk about your thank you card.
We went pre-printed thank you cards for sales under $200 and above
$201 handwritten. Do them once a week. You’ll stand out from the
crowd and be noticed.
Thing #2
Carry business cards with you 24/7. Give them to everyone. At a
restaurant leave it with your signed credit card receipt. “Thanks
for great meal & service”. Might even leave a card that says “ever
looking for a change, come see me”.
Just hand them out and tell people “I’m in the make people happy
business”. Just like seeds, you’ll harvest what you’ll sow.
Thing #3
Make arrangements once a quarter to speak at ladies/church/men’s
groups on gems, jewelry and manufacturing. People love “how they do
that” shows. You’ll become the area expert.
Thing #4
Give every charity that knocks on your door something from your
store. Suggestion: Buy calibrated colored stones. 10x8 or 12x10 oval
and emerald cut Amethysts/Citrines/Blue Topaz. They don’t cost a
lot, we gave themaway along with a $50 gift certificate towards the
labor to make something. Back then we figured over 60% of the people
who bought these at the charity event did an average $300 making
something. That’s when gold was less than $400 an ounce. Plus the
charity came out on top as well.
Thing #5
When finishing a sale have yourself or staff go into the showroom
area, shake the customer’s hand and escort them to the front door.
personal service.
Thing #6
Ask every customer what is the next piece of jewelry they’d like.
Help themif they don’t have an answer. (Everyone needs something to
match this/thator the other).
Then ask them WHEN. Birthdays/anniversaries/Valentines Day/Mothers
Day/ Christmas.
Then ask “WHO shall I contact?”
Put this in a tickler file. 3 weeks before write a letter and mail
it to the other person telling them their sweetheart was recently in
and let you know she’d like this for your anniversary, etc Take a
picture, copy and pasteit in the letter and let him know you have it
if he’d like.
Men love to save time and get what women want and make them happy.
The person who told me this said 90% of men would buy the item
within 6 months of receiving the letter.
Thing #7
Congratulate a staff member at least once a week on a job well done.
Go to a movie theater and buy $25 gift certificates. From time to
time just hand them a movie pass as a thank you for a job done well.
(Or pedicures, etc). Thank you’s go a long ways to increase morale
and motivation.
Thing #8
Open up a separate checking account and each week put 8% of the
dollar deposits into this account. One day it will come in handy.
But it’s “one day”, not tomorrow. You won’t miss 8%.
Thing #9
One a month take off the first day of the workweek or the last day
so you can have a long weekend. It will recharge your batteries and
the staff will be in charge. You’ll be amazed how well they will do
without you over their head.
Thing #10
Every 3 months (once a quarter) get rid of 20% of inventory that’s
over 2 years old. By hook or crook.
Do a sale/give staff 5% commission to sell this stuff/exchange to
vendor/send to close out vendors to sell/take apart & remake it to
something new/scrap it/ Goodbye!/Get the money even if below cost.
This will give you money, lower your debt and allow you to buy new
excitingmerchandise that will definitely sell, thus increasing sales
andprofits.
You will have more money, as if by magic, out of no where
David Geller
JewelerProfit.com