Would you spend $699.99 to have a GREAT Christmas season?
You’ve spent more than that to replenish your ring boxes for the
season and it really doesn’t increase sales, does it? Nope!
One jeweler a few years ago told me spending $699.99 increased his
How does this work?
If you go to Best Buy and purchase a 47" LED television you’ll spend
$699.99. Bring it to the store and put it up in the back room,
kitchen area. Big sign or banner across the TV screen
“Highest total sales during the month of December gets this T.V.!”
They’ll see the T.V. every day and if you could turn it on have it
running would be even better.
So would you spend a little more to make a whole lot more?
You probably don’t have cable in the store so also get a DVD player
or Xbox, hook it up so you can have DVD’s playing, makes it more
But you know for less than $1589.95 (remember this is a bonus
system-you win and we all win) you could have this all on display and
give out many incentives during Christmas.
You could have a list of prizes on a sliding scale:
. Highest total sales for December-47’ LED TV ($699.99)
. Highest single sale-26" LED TV (your cost $299.99)
. Highest total watch sales - Xbox 360 ($299.99)
. Highest total repair/custom design sale -Apple iPod ($199.99)
. Most hand written thank you notes DVD/Blue Ray Player - ($89.99)
Have them on display in the back.
I’d also make a BHAG for this Christmas which is said to be probably
the best Christmas in the past 7 years.
What’s a BHAG?
Big Hairy Audacious Goal!
Make a larger than expected goal for December and if the STORE makes
it goal, didn’t that happen because of the collaborative efforts of
every employee, from the sales staff to the jewelers and office
If we make this goal then EVERYONE gets a…
and you decide what to give away.
Director of Profit