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Would you spend $699.99 to have the best Christmas EVER?


#1

Would you spend $699.99 to have a GREAT Christmas season?

You’ve spent more than that to replenish your ring boxes for the
season and it really doesn’t increase sales, does it? Nope!

One jeweler a few years ago told me spending $699.99 increased his
sales 50%.

How does this work?
Visual Incentive

If you go to Best Buy and purchase a 47" LED television you’ll spend
$699.99. Bring it to the store and put it up in the back room,
kitchen area. Big sign or banner across the TV screen

“Highest total sales during the month of December gets this T.V.!”

They’ll see the T.V. every day and if you could turn it on have it
running would be even better.

So would you spend a little more to make a whole lot more?

You probably don’t have cable in the store so also get a DVD player
or Xbox, hook it up so you can have DVD’s playing, makes it more
exciting.

But you know for less than $1589.95 (remember this is a bonus
system-you win and we all win) you could have this all on display and
give out many incentives during Christmas.

You could have a list of prizes on a sliding scale:

. Highest total sales for December-47’ LED TV ($699.99)
. Highest single sale-26" LED TV (your cost $299.99)
. Highest total watch sales - Xbox 360 ($299.99)
. Highest total repair/custom design sale -Apple iPod ($199.99)
. Most hand written thank you notes DVD/Blue Ray Player - ($89.99)

Have them on display in the back.

I’d also make a BHAG for this Christmas which is said to be probably
the best Christmas in the past 7 years.

What’s a BHAG?

Big Hairy Audacious Goal!

Make a larger than expected goal for December and if the STORE makes
it goal, didn’t that happen because of the collaborative efforts of
every employee, from the sales staff to the jewelers and office
staff?

If we make this goal then EVERYONE gets a…

and you decide what to give away.
David Geller
Director of Profit


#2

There is nothing more annoying, when one is trying to feed ones
family, than a sales manager substituting honest earned commissions
with glitzy “prizes” that one cannot eat, cannot pay bills with, and
which one has to sell at a loss (used) to try and pay ones bills.


#3
There is nothing more annoying, when one is trying to feed ones
family, than a sales manager substituting honest earned
commissions with glitzy "prizes" that one cannot eat, cannot pay
bills with, and which one has to sell at a loss (used) to try and
pay ones bills. 

So substitute a range of prizes for a range of monies

David Geller


#4

Hello David,

Ha Ha!!!
Visual incentive carrot!

I have worked for people who have done the whole incentive thing and
frankly the prize becomes the butt of jokes after a while.

In front of the boss we would always say nice things but when they
would leave we would comment on how we would rather the money or paid
days off! Not to mention many other choice comments about the
boss…

If you hooked up a DVD player or an X-box in the break room you
would firing employees, not giving them a reason to work harder!

As far as the iPod goes for the highest total repair/custom design;
I will paraphrase Phyllis from the TV show the Office “If they don’t
have an iPod by now, they probably don’t want one!” Honestly, your
bench jewelers probably already have iPods…

Speaking of TV…your ideas sound like stuff you got while watching
sitcoms!

These are tricks that didn’t work in the eighties, why would they
work now!

If you want an incentive, give your highest earning employee an
added raise, a real raise, something they can feed themselves on.

For the highest total repair/custom design, give this jewel a paid
week (or two) off, so their hands can heal up a bit and they can get
some sleep.

Don’t mess around with second place prizes!

I love the BHAG idea, if the stores totals reach some unattainable
goal then I will get everyone pizza and ice cream! While I charter a
plane to… The BHAG idea sounds like something right out of a
sitcom.