Interesting. Enforcement will be a whole different difficult
considering that the FTC is part of the US govt, and the internet
has no borders. Just post from or host from a non-US location and
I don't see how they'll have jurisdiction.
If all American bloggers who review follow these guidelines, then
community standards will push the others into making the same
If you become familiar with someone stating " I was given this
product by the manufacturer to give a review and…" or the
opposite, and then come across a review that does not state
something; aren’t you going to question the review.
While they may not be able to enforce, they may be able to push. Of
course, the reviewer could always lie.