Metalwerx has predominately a female population, ages 30-60,
although we do have 3 men in our community now.
As far as marketing for the school, my strategy isn’t to a
particular gender, but more, who is my general audience. My husband
who graduated from MIT used to comment on the number of men to women
ratio in the early 70’s which was about 27 to 1. Now it has dropped
significantly to about 8 to 1. Quite a dramatic shift. I am finding
more women doctors, scientists, chemists and the occasional woman at
the finals in the poker championship.
Honestly, I was just curious to see if the trend at Metalwerx was
similar to other places. Was it a case of women in crafts vs women as
professional bench jewelers.
When I attend the MJSA Members annual meeting in Providence, you can
count the woman members at that meeting on your right hand. The male
attendance was about 35 to 1.
There was no agenda in the question, just curious.
M E T A L W E R X
50 Guinan St.
Waltham, MA 02451
Ph. 781/891-3854 Fax 3857
Jewelry/Metalarts School & Cooperative Studio