My cards are very simple, Richard Hopkins, Silversmith, Goldsmith,
Designer and my Mobile/Cell phone number
I am physically untraceable. Suits me fine.
I sell in two quality hand made markets and get my orders through
these and by word of mouth.
Last weeks order was for 5 opal pendants with 2 opals a pendant.
Client supplied the very nice opals. I will make one pendant a week,
client collects from stall and will give me the next set of opals. I
am not holding all their stones. Nor do I have to worry about holding
$10,000 worth of stones.
Many people want to meet the maker and talk about what they want and
think before they order. They also like to buy at makers price with
no middle man % added on.
If some one wants to come to my show room I ask for photo ID before
I give out the address. I want a VERY good reason as to why they need
to come to the show room. And by appointment to suit my time.
For many customers I meet them at their place and over a coffee we
discuss their needs. All very relaxed and they like the personal
service. Also I have their address.
If a client wants an expensive stone set, they bring the stone to
the workshop and I make the setting. They take the stone home with
When the piece is ready for setting they come back and I set the
stone. The stone NEVER leaves their sight. A great comfort to many.
If they are a referral I meet them at a local coffee shop before
they come to the work shop/showroom.
Why so cautious? My friend quit the business after meeting two
"gentlemen" with shot guns at her work shop.
I get my cards from Vistaprint, great price and ship world wide.