I’m at a loss. We are completely changing out our inventory and are
trying to move out what we have as quickly as possible. Has anyone
else successfully liquidated inventory? We have lowered our prices to
below our cost and have been selling to the public through a friend
and our web site Desert Canyon Jewelry. But that’s slow going.
Typically we have sold at white tent sales but have stopped. We sold
Native American jewelry, our own created jewelry, turquoise and
silver beads, and rough. This jewelry type in particular turned out
to be a bad idea in Arizona. We were competing with Native Americans
selling their own work all around us at the shows. In spite of this
misadventure, we did discover a niche for ourselves. But it doesn’t
include the bulk of our inventory. What to do with it?
I’m wondering has anyone tried simply placing an add in the
classifieds advertising inventory liquidation? A jewelry estate
sale of sorts? Would we simply direct people to our web address or
instead direct them to our garage (we’re a home base business)?
I’m not good at promoting myself. Maybe I should start small with
little boutiques and tourist shops rather than galleries? Do I
simply mail local shops our web address and a color print-out
catalog of our jewelry and beads? Or should I stop by for a face to
face and drop off my card? I’m feeling a little paralyzed as to
which direction to take. Thank you in advance for any advice or