Hi to everyone in orchid land, I’ve found the truth or dare line very
interesting, thanks Mark Ruby for taking a new direction.
First, a little background, my husband and I opened our jewelry store
in our local mall two years ago. We carried basically 18 karat
jewelry, 22 karat ethnic jewelry and better quality diamonds.We
carried 18 kt and above for 2 reasons: first it was the only way we
could get into the mall, there are 6 other jewelry stores besides us,
all them big national companies.Second, my husband is from India and
we get the 22 karat jewelry and better diamonds from his family
members who are in the trade over there. Boy, how we thought a path
would be beaten to our doorstep!
We soon realized we’d be out of business, we renegotiated with
management to be able to carry 14 kt. We were getting our pants beat
off us by the 10 kt crap being sold in the mall. But we did have
wonderful customers that did want our better stuff…they actually
kept us in business as we expanded our selections. Soon we were
carrying 14 kt and even a small selection of 10 kt, we even began
carrying wedding accessories and gifts.
One year later we were steadily growing, our first Christmas season
was better than we had hoped for. Then management dropped a bomb on
us saying a national sporting store wanted our spot, we’d have to
move. We were devastated, but we ended up getting a bigger and better
store. Our sales tripled, we became know for reasonable priced and
quality repair and custom work. This past Christmas season was
We have a year to year lease, a permanent lease means our rent would
be triple what we currently pay, makes no sense to me. So anyway,
after Christmas, management tells me they have every intention to
renew our lease. Christmas sucked, but this is good news for us.A
month laterwe’re told that someone wants our store.
So, what I’m interested in is has anyone started out in a mall and
then gone on toa free standing store? I’m fed up with trying to run
and establish our business only to be at the whim of mall management.
I know my own free standing store will have many more benefits than a
mall store but still I’m frighten.
I’m sorry for rambling, but I’d love to hear everyone else’s stories
of where you started from and the journey that brought to where you