At the two trunk shows I have done the shop was supposed to do
publicity, based on a flyer I created and gave to them. Note the
"supposed". They handed out a few flyers to customers, but that was
it. No ads at all - not good!!! They kept 50% of sales, so
essentially I got wholesale price. I won’t do that again, as I set
up, manned the show for the day, initiated the sales, handled
customers, and broke down. For wholesale pricing that is way too
much work on my part! Next time I do a trunk show I will have a
written contract (I know, I know - should have done so the first two
times!) specifying how much publicity the shop will do, what I will
do, and who handles sales tax, plus the percentage. I think I will
do a sliding scale percentage, where they get closer to the 50% take
if they bring in a higher volume of sales. This I hope will act as
incentive to them to get the customers out!
On another note, I am also initiating another new sales venue this
year. I am approaching school pto’s about doing jewelry sales as
fundraisers. They publicize, provide space and tables/chairs, bring
out the customers, and I set up, sell, break down. We split the
profits. Again, I’m going to do a sliding scale of some sort, so
that the higher the sales the more they get, but with a minimum that
I get to be sure I at least cover time and travel costs.
So far I am getting a lot of interest, but have not actually done
one. I have one tentatively booked for the end of September, and one
in December. Will let everyone know how it goes after the first one.
My theory is that they will have incentive to turn folks out to buy,
folks will buy more to support their cause, and I am only tied up for
a night. Will see if it works!
Beth in SC