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To print or burn


#1

Hi gang, It is coming up on the time to produce a new Reactive
Metals catalog. Traditionally we print some 13,000 catalogs and mail
8,000+ to our customer data base. At a meeting this week Deborah
suggested that it was time to burn it to a CD. Maybe even a MINI CD.
It will fit with room to spare for lots of other stuff. The
advantages include: larger page formate = more info, full color,
extra pictures, all instructions, print out what you want, video
demos, etc., etc. After the initial mailing CDs could be updated with
new products and prices in house. Of course, the whole thing would be
available on the web site for instant download.

We mail far less copies then we used to and yet there are many of
you that want that glossy paper in your hand. The question is would
you go for it? To print or burn?

Let us hear from you.
Bill, Deborah, Michele & Sarah
Reactive Metals Studio, Inc
928-634-3434, 800-876-3434, 928-634-6734fx


#2

In my opinion CDs or DVDs are a good supplement to a printed catalog.
However if a CD or DVD is offered by itself there is a danger that it
will not be looked at. It is a lot batter to go through the printed
catalog. Some people do not have time to stare at the computer for a
while.

Alex @ Omega Designs


#3

I like the you give with each product description if I
need to hold it in my hand I can print out sections I want. BURn baby
BUrn lol

Printing is becoming astronimical it is cheaper to pay your catalog
artists a bonus than print hard copy any more. Also, the new
customers gained by someone seeing it as it is mailed and delivered
isn’t that high. You could print up a nice brochure and slip a mini
cd pocket in it to be given out at trade shows.Now that’s
advertising! So many of my metalsmith friends are unaware of the joys
of reactive metals that I have lost all catalogs to them lol so I use
the website.

Need any more marketing ideas just email lol free cause I have time
on my hands and marketing for some reason comes naturally…worries
about her eternal soul lol

Teri
Silver & Cameo Heritage Jewelry
www.corneliusspick.com


#4

We still use your last catalog to show students your work, we think
the old style would be best for us.

Lloyd Butterfield,
Thank you.


#5

RMS -

I’d go for a CD or even being able to download the catalog. Less
paper at my house.

I do like your paper catalogs, and have several issues saved. I
don’t think I will ever throw away the one w/ Carrie Aidells’ work on
the cover

Do you have much that is new each time? Perhaps not, so maybe you
could do a print version every X years, and have the CD and downloads
available for in between and updates.

Ivy S. Fasko
Contemporary Handcrafted Jewelry
http://www.ivysfasko.com


#6

Bill:

Your catalog and others are a constant source of info for me. They
sit on my bench in my workshop, follow me around to lunch, and I
read them when I am trying to solve a problem. I can flip back and
forth, quickly, between pages, dog ear them, smack a sticky on them,
circle and item, make notes. Sometimes when looking for one product I
see another that I find I REALLY need. None of this is possible with
a cd.

Now having said that, I also understand the costs of printing,
mailing, storing all the paper catalogs. The idea of having a cd
with even MORE info on it is very intriguing. Given a choice, I’d
want both. That’s zero help to you. But I would be willing to pay a
bit for that cd with more info on it.

People say paper reading materials are dead. They are ignoring the
fact that paper is a physical entity that can be interacted with in
a myriad of ways a computer screen can’t. I wouldn’t stop printing
your catalogs yet, please.

hth 8-}
Carla
www.carlamfox.com


#7

I have another companies catalog on CD, and I have never, ever
looked at it. If I want to look at your products on the screen, I
will go to your website, where I can order at the same time.

I spend enough time on the computer, why would I want to look at a
catalog on a screen?

A paper catalog encourages browsing.

I would suggest maybe adding the CD, but maybe not yet abandoning
the paper catalog.

The paper catalog seems to be working for Pottery Barn.

Elaine

Elaine Luther
Metalsmith, Certified PMC Instructor
http://www.CreativeTextureTools.com
Hard to Find Tools for Metal Clay


#8

Interesting question. Well, I teach and my computer isn’t where my
workshop is, whereas my bookshelf is. So, I guess for me printing
works best

jennifer friedman
http://www.jenniferfriedmanstudio.com


#9

RMS folks, while I do like the gorgeous covers and the pictures in
your catalog, When I want something, I always just go to your online
web catalog. I like the paper copy to remind me that you exist and
that you may have some new products. I do not need a full catalog
nor would I use a CD. An occasional reminder 2 or 2 page flyer would
probably do very well.

Marlin in Denver


#10

That’s a hard question. I have saved the last 3 of your catalogs.
I’ve been ordering for years and when I lived overseas (25 years
worth of that) catalogs were a lifeline. Now that I have easy access
to everything, space is a problem. I know costs of a catalog are
high. I do check on-line, so I could do without the hardcopy. I would
like an e-mail notification of new products so I could check on-line
if that’s the way you decide to go. A CD would also work for me.

Donna in VA


#11

I agree that CD catalogs discourage browsing. I shop many catalogs,
mark pages and eventually order what I think I need. I find I have
many difficulties with CD’s although I understand they are much less
expensive to provide than to publish a catalog.

I have another companies catalog on CD, and I have never, ever looked
at it. If I want to look at your products on the screen, I will go to
your website, where I can order at the same time. I spend enough time
on the computer, why would I want to look at a catalog on a screen? A
paper catalog encourages browsing. I would suggest maybe adding the
CD, but maybe not yet abandoning the paper catalog. The paper catalog
seems to be working for Pottery Barn.


#12

If you have to begin charging for your paper catalog, with a rebate
with first purchase, I could live with that.

Elaine

Elaine Luther
Metalsmith, Certified PMC Instructor
http://www.CreativeTextureTools.com
Hard to Find Tools for Metal Clay


#13

i’d prefer to receive your catalog on a cd rather than paper. it
would be more economical for you, conserve materials and make all of
your conveniently available.

howard siegel
laptique, ltd


#14

As someone who has printed catalogs and is intimately familiar with
the cost, I’d be happy to get a CD from you. Heck, most of the time,
I look you up on your website.

I love to have a paper catalog, but I think the cost of printing
outweighs my love of paper copies. I vote for the CD version.

Brenda
Nesheim Fuller Design
Mason City, Iowa


#15

Burn it. I would prefer a paper copy in my studio, but I teach in
other locations quite a bit and for that I would rather have a soft
copy on my laptop.

Cheers.
John Fetvedt
www.bijoux-de-terre.com


#16

I guess it would depend to some extent on the way the CD was
formulated. The idea of being able to include more useful content
than simply a price list is very attractive - such things as
background info on the metals and their production, ideas for their
use, tips and tricks etc… If the CD content is suitably grouped to
separate the price info from the other content, surely there would be
no problem with those wanting hard copy to print out the relevant
bits themselves… perhaps the CD could include one of the
freeware printing utilities to automatically print out a booklet…

Best wishes,
Ian
Ian W. Wright
Sheffield UK


#17
The question is would you go for it? To print or burn? 

I too am familiar with the high cost of printing and mailing hard
copies of catalogues with my real business. I can also see the
benifit of producing a CD based catalogue, but to be honest I rarely,
if ever, use CD based catalogues that get sent to me.

We have stopped killing trees and offer our catalogues strictly
online in a downloadable PDF format. Occasionally I send out
postcards with new offerings but havent done a full blown printed
catalogue in 6 years.

I would say go digital, go online and print a fraction of your
client base numbers in a hard copy catalogue. Send a post card
launching the new online catalogue, and make it a return this card
or call if you want a printed catalogue sent in the mail to you
sort
of thing. This does a couple of things, 1) saves on postage
initially, 2) generates your printed catalogue database, and 3) gives
you real numbers for actual printed matter.

Anyhoo, thats my two cents…good luck!

P@
www.patpruitt.com


#18

Hi you good folks at Reactive! I would like to continue getting the
printed catalog.

After teaching a class this past week, must order more of the little
nuts and bolts. Great Cold Connection! (I have a great life - flew
from Denver to Beaumont, TX to teach former students.) Thanks to a
good supplier

RM Christison