You and I both target niche markets (lovers of bugs and dogs). But
dealing with our niche groups is no different than dealing with John
Q Shopper in any other market.
As a shopper, I DO NOT want to be forced into personal contact with
a seller unless I choose to initiate it. If the seller makes it
difficult in any way for me to see prices, photos or descriptions,
I’m outta there. I assume that if prices are not visible I can’t
afford to shop there. There are too many places to spend money
online–if I can’t have it my way, I’ll go spend my dollars
As a seller, I provide as much info as possible to the potential
buyer. Price, photos, descriptions, any personal comments about a
piece that may appeal to a buyer–it’s all there up front. People who
are sincerely interested in the jewelry contact me to buy. Once in a
while I’ll get an e-mail from someone who just wants to tell me about
their dog. That’s OK too–sometimes I can parlay those chats into
Just like at a show, I don’t like to bother the buyers. I say hi and
let them know I’m available if they have questions, but after that I
stay out of their way.
Same thing with my website and etsy shop–hi, welcome to the store,
holler if you need me. That works best for me.
My second question is about the use of thumbnails. If we accept
the notion that people are more likely to purchase things on
impulse, and want the fewest steps between seeing the image and
buying it, then it would seem that the thumbnails are not a useful
idea. Yet I see them on most jewelry web sites.
What then about putting the prices on the full image and not on
the thumbnail? I actually was doing that for awhile but I have no
idea whether it was helpful or not.
Thumbnails let people glance at all the designs quickly and decide
which one(s) they want to see in more detail.
I’ve got thumbnails with my prices/descriptions. When they click on
the thumbnail they only get bigger pictures—
no descriptions or prices. (Of course, I don’t have a shopping cart
yet, so that may have to change when the cart software finally gets