Was: Should I display prices on website?
Hi All Thanks to everyone.
I think we’ve run the course on the question of listing prices, and
the results are all but unanimous. With my penchant for counting
things, I found that there were thirty-one responses of which only
six left some leeway for not showing prices. So there is no question
about what is a sensible procedure. However, I have two more
One of the reasons I have for not showing prices is to try to have
some personal contact with the people who are interested in my
stuff, especially since my jewelry does not appeal to the general
public, but to a specific group of people who like insects. As
wrote, in a face-to face situation such as a store or show, one can
always say Hello, get a sense of what he or she like, or whether they
will really buy something"but on the internet, everything is faceless
and impersonal. So do you think there is a way of making some kind of
personal contact? Has anyone been able to do that, and how did you
work it out?
My second question is about the use of thumbnails. If we accept the
notion that people are more likely to purchase things on impulse, and
want the fewest steps between seeing the image and buying it, then
it would seem that the thumbnails are not a useful idea. Yet I see
them on most jewelry web sites.
What then about putting the prices on the full image and not on the
thumbnail? I actually was doing that for awhile but I have no idea
whether it was helpful or not.