I know there are 2 questions that you never ask in this trade.
1) who are your suppliers and 2) where do you sell your stuff.
My question is in regards to the second tabu.
Unfortunately Donna, jewelry is such a visual art, that unless
you manufacture mass produced items, and have a catalogue with
photos, or precise drawings, that you could send out to
prospective buyers, how would you go about marketing the work?
Unless you do shows, it will be difficult for you to find many
outlets outside of your area, without a lot of footwork. At least
at a show, the store buyer can tell with a quick look and a
couple of questions, if your work is suitable for their clientel.
Even if it is a royal pain sometimes, its worth it if you want to
sell outside of your area. I’ve always found the secrecy involved
in suppliers, and buyers amusing…Anyone who wants the name of
my stone dealers, pearl dealers, or any other suppliers has
always been welcome to them…goes for buyers too. Quite often,
I’ll introduce them personally. Its worked really well for me.
The suppliers give me lower prices because I keep pointing
clients their way, the buyers are grateful for new artists, and
become friends as well as buyers…they like my work and buy it
in the first place, so they don’t throw me over for the new
guy…and usually, the other jeweler loosens up enough to become
reciprocal, and pass me on info. I do find that I usually make
the first offer. My work is mostly one of a kind, so maybe that’s
what generates the hubris that makes me feel safe that no one
will or can do work exactly like mine…I’ve been wrong a
couple of times, but that 's just told me, that its time to do a
new design. I wish you luck finding an alternative to
shows…its tough enough to sell the stuff to them, when they can
see it in front of them. Best wishes, Lisa, ( no critters this
morning…must have gone somewhere else for breakfast), Topanga,