Hi I sell a lot of jewellery with natural gems set in silver and
gold. I also sell jewellery with clear Swarovski Gems, CZ’ds. Bling
is in and fun.
OK customers have no problem buying clear Cubic Zirconias, but don’t
like other synthetic stones even coloured CZ’ds.
Quality of stone is not a problem I recently had a beautiful man
made star ruby it looked natural. But the customers were not
interested when I told them it was man made. But when told the price
of a natural stone ran for the hills so to speak. Can anyone explain
this? Diamond simulants are cool but anything else is not. Go figure.
A customer of mine recently went on a tour to Canada including
diamond mines. The rest of the tour group bought Diamond earrings. My
customer wore my $20 cubic earrings and they outshone the diamonds.
She didn’t tell them they were not real.
The rest of the tour group were jealous.
Also I sold a pair of cz earrings to a South African woman, she
wasn’t telling either.
I just can’t work this out why is a clear cz acceptable but a
flawless synthetic star ruby is not?
My wife who has diamonds loves cz’s but not other synthetics.
This seems to be a mystery of the jewellery universe to me, but I am
only a man.