One of the oldest tricks in the book is to have 2 levels of items
the high priced ones visably draw them in but having a similar
item in the 20-50 dollar range will sell like hotcakes.
I can see how that would work and I do something similar and will do
that more and more as I design more things. I figure with my stuff
the stock figure price wise should be kinda pear shaped with the
bulge starting around the $60 mark and heading down… but this
doesn’t help with how much to make.
I’m at the point where I’m just making as much as possible for
everything and hoping. I can however see where as I do bigger and
bigger shows that this won’t be the best business plan. I like
having target numbers to work towards, it makes me feel organized,
professional and not like I’m panicking in my basement. But it’s a
little silly to just pull those target numbers out of a hat blindly.
So lets try a slightly different question. A nice show display,
assuming no back stock for refilling (just to make the equation
simple), at what point does it look ‘picked over’ and/or shabby?
After 10% sold? 20%?
Inquiring minds want to know!