Okay, so it’s pretty straight forward to calculate the amount you
need to sell to cover expenses. But how much do you need to stock to
make those sales likely?
I know that the moment your booth feels “picked over” sales drop
like a rock through a wet paper bag. But I hate just making stock
blindly, I much preffer having target numbers.
At good shows (of the direct purchasing type) what percentage of
brought stock seems to sell for you? I realize we are talking gross
gerneralization here but it’s a starting point for the conversation.