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Stocking for Shows

Okay, so it’s pretty straight forward to calculate the amount you
need to sell to cover expenses. But how much do you need to stock to
make those sales likely?

I know that the moment your booth feels “picked over” sales drop
like a rock through a wet paper bag. But I hate just making stock
blindly, I much preffer having target numbers.

At good shows (of the direct purchasing type) what percentage of
brought stock seems to sell for you? I realize we are talking gross
gerneralization here but it’s a starting point for the conversation.

Cheers,
Norah Kerr
www.besmithian.com

One of the oldest tricks in the book is to have 2 levels of items
the high priced ones visably draw them in but having a similar item
in the 20-50 dollar range will sell like hotcakes.

Some people don’t need superb gems and gold and will easily lay out
for eye clean and sterling

I have my draw into my booth it is a 7 inch blade hand forged
engraved sterling silver letter opener set with (2 )18 mm catseye
agates in the handle. $1200

I sell the 20-50 band rings I am casting right now :slight_smile:

I will be making cheaper letter openers as well just one of those
things $1200 makes 200 sound much better lol

Teri
Silver & Cameo Heritage Jewelry
www.corneliusspick.com

One of the oldest tricks in the book is to have 2 levels of items
the high priced ones visably draw them in but having a similar
item in the 20-50 dollar range will sell like hotcakes. 

I can see how that would work and I do something similar and will do
that more and more as I design more things. I figure with my stuff
the stock figure price wise should be kinda pear shaped with the
bulge starting around the $60 mark and heading down… but this
doesn’t help with how much to make.

I’m at the point where I’m just making as much as possible for
everything and hoping. I can however see where as I do bigger and
bigger shows that this won’t be the best business plan. I like
having target numbers to work towards, it makes me feel organized,
professional and not like I’m panicking in my basement. But it’s a
little silly to just pull those target numbers out of a hat blindly.

So lets try a slightly different question. A nice show display,
assuming no back stock for refilling (just to make the equation
simple), at what point does it look ‘picked over’ and/or shabby?
After 10% sold? 20%?

Inquiring minds want to know! :slight_smile:
Norah Kerr
www.besmithian.com

My mother taught me about antique shows I do the same with my jewelry
these figures are just an example cause I only had 500 pieces last
year as I was coming in from a 2 week show I sold out and frantically
was making jewelry saturday night and sunday she said always base
your inventory like you will sell 10% (this is the most conservative)
so if I want to make minimum 2000 in a weekend I need to take 20000
in inventory 80% of it in a target range of 20-50 dollars avg $35

20000 x 80%=16000 divided by 35 dollars = 457 pieces

this year I have 140 done and 70 days left and can make minimum 12
pieces a day between casting,pmc clay and traditional fabricating. my
goal is 1000 pieces so I will be close and am on schedule lol

yay I love work

Teri
Silver & Cameo Heritage Jewelry
www.corneliusspick.com

Hello all

I really appreciate reading all the different sounding boards every
am.

I am in a show coming up. It is a conference with approx. 150 people
signed up and 500 x 2 nights for concerts. I am the only non-music
vendor. I am planning to make bracelets for this event along with the
usual jewellery lines…

My question is…

How do I guesstimate the amount of bracelets that I should make for
this thing. It is a Christian event and I will be making designs
specific to that crowd that I do not normally carry…ie logos, fish
symbols etc.,

Any feedback is GREATLY appreciated…I don’t want to be short BUT I
don’t want to be way over either.

Thanks
Simone

she said always base your inventory like you will sell 10% (this is
the most conservative) so if I want to make minimum 2000 in a
weekend I need to take 20000 in inventory 80% of it in a target
range of 20-50 dollars avg $35 

Yes, this is exactly the sort of thing I was asking for. Thank you.

Good luck with that deadline, sounds like fun to me but I might be a
little weird.

Norah Kerr
www.besmithian.com