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[Source] Alternative Jewelry Display


#1

Hi Everybody! I am looking to change up my displays for my jewelry,
as it all seems to get lost on the generic black velvet and/or white
fau-leather displays sold by Rio Grande. Can anyone recommend an
alternative display source, perhaps offering colored displays or
something? My work is very natural and organic, and always colorful,
and predominantly done in silver, but I also frequently marry a
variety of metals. I also welcome any suggestions on creating my own
displays. Thanks so much in advance,

Nisa


#2

We use a company called Alex Velvet in California. Their product has
been pretty nice and they offer a selection of colors. I’m sure
they’re on line.

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
www.spirerjewelers.com


#3

I made displays using galvanized sheet metal, a bending brake, tin
snips to round the corners a bit, spray-on glue, felt for padding,
and the fabric of my choice. I spray and wrap the padding and fabric
around the shaped metal, and to finish the backs I glue on a piece
of nice paper, again with the spray glue. A jewelry store client was
thrilled to get an earring rack like this from me with a recent
order! It was just a simple foot-long, 4" high, 2" base, made out of
metal with one bend. Fairly easy to do. Look through the catalogs
for ideas of shapes and forms you might like to try or modify.

M’lou


#4

Hi Nisa,

I recently redid my displays, too, I was tired of the usual black
velvet. For necklaces, I had been using the easel kind of busts, not
the more sculptural style. I took my old black ones & traced the
different sizes onto black core mat board, & cut several of each
out. I also traced & cut out the easel backs, and glued them on.
Then, I covered the fronts of these new busts with colored paper to
match my also-new overall setup (chocolate brown & sage green). I had
originally used the fabrics leftover from my display skirts & such,
but the fabric is really tricky to cut neatly around the busts’
curves, and the edges started to fray. Fray-check didn’t help. In
the end, I just got colored card stock in the scrapbooking section of
the craft store, a paper with a little texture to it (either visual
or physical texture). You don’t want the paper to be so plain &
smooth that it marks up easily or just looks dull. The nice thing
about the paper, too, in addition to it being cheap & easy to cut,
is you don’t have to worry about stacking the busts & having the
velvet “smoosh” oddly. Another paper idea is to use tissue paper in
the right color. Crinkle it up really well, then smooth it out. Spray
your adhesive on the bust carefully so there aren’t any really wet
spots, or else they’ll soak through the tissue and look bad. Smooth
the tissue out carefully as you glue it on, and the texture will be
just enough to be interesting, but not so much as to be distracting.
I had really wanted to go that route, but couldn’t find tissue in
the right colors (in quantities smaller than a case load!). Anyway,
the busts look just the same as the velvet ones, just with a
different covering on them.

For pendants & earrings, I had had the little stand-up things with
two slits in the top. I basically made the same thing out of the
black mat board & covered them with the paper, too. I cut little
folded triangles & glued them on the back so they’d stand up. For
bracelets, I’d been using ramps, and I haven’t come up with a good
way to make those, so I just lay those out flat in my display.

To make the busts & the pendant/earring display props is a bit of
work, but I basically spent a day doing them for my whole display
(more than 5 cases worth), and now they’re done & they looks great.
Very unique, all custom to my display. And if I ever decide I want to
change all my colors again, I can just take the paper off the fronts
of the mat board pieces & put on something else, most of the work is
already done!

There are some good templates out there for making a slightly more
dimensional necklace bust from paper, too. I did one myself that I’d
be happy to share the link for. I don’t do these for my show display
because I don’t want to bother taking them apart & putting them back
together, I don’t know how long they’d last for that. If they just
stay put up, though, they’re good. I had bought one at a very nice
supply place in Germany, I had seen them in many fine jewelers’ store
windows there, made from corrugated paper. They were $8 a pop,
though, so I figured I could do them cheaper myself. Anyway, the link
is

http://www.lisagallagher.com/Instructions/display.pdf

Lisa
Designs by Lisa Gallagher
www.lisagallagher.com


#5

Thanks, Lisa. I’m sure many of us will be experimenting with this
concept and you’ve just provided a “wheel” so that we don’t have to
invent one!!

Good on you!
Judy in Kansas


#6

Jewelry displays are always tough to come up with a new idea. We were
having trouble with display at the outdoor shows trying to get the
work up to eye level. My husband came up with the idea of shadow box
picture frames. Buy frames (11" x 14" works really well) at art
supply stores and then build a shadow box to fit. We used 1 x 2 for
the first ones that are a little heavy but the perfect depth. with
luan for the back and used hinges on either the top or the left side.
We use velcro circles for the closures. The interior is painted dark
and foam core is cut to size and covered with fabric of your color
choice ( sometimes with a thin layer of batting under the fabric). It
is amazing how people come to the booth or our studio at the art
center and talk about how they never considered jewelry to be art
before but now they look at it in a different way. We have, on
occasion, had to sell the shadow box with the jewelry for display
when not being worn!

Good luck!
Barbara in Norfolk
http://stones.mason.home.att.net


#7

Craft stores such as Michael’s sell ready made shadow boxes in their
frames department that make ideal table cases. The ones I have are
quite shallow. I can cover the jewelry inside with a piece of silver
cloth and a layer of fiber padding to hold it in place, and store
the cases with their contents inside.

Janet Kofoed
http://users.rcn.com/kkofoed


#8

Hello Barbara,

Your shadow box idea sounds very interesting. How did you then
display them? Were they hanging up on the walls of your booth, or set
up on stands somehow, or yet some other way?

Always looking for new display ideas!

Thanks,
Lisa
Designs by Lisa Gallagher
www.lisagallagher.com


#9

Lisa,

I bought several of these from Aaron Brothers Art Mart when they
were on sale a few years ago. They have an easel stand on the back or
they can be hung. I put small pendants in them and pins. They were
protected and made a nice display.

Francesca Anatra