I want to share with my fellow Orchidians some thoughts regarding
cad/cam. It has been a subject of great concern for someones,
rejection for others, and indifference for many. As a designer and a
goldsmith, I owe it to myself (in the name of evolution and
competition) to look for and try new techniques concerning the jewelry
trade. Enters the concept of 3D design and rapid prototyping.
As a designer, years ago, I used pencils and paint to make my
drawings. It was never precise and expressive enough, so I turned to
computer 2D drawing using Corel. It was a big step, because true
colors, shadings and precise dimensioning were attainable. With 3D
design and rendering, I got what I was always wanted: photo-like
designs looking so real, and in different perspectives, that, when
submitted to my clients I could more easily close the sale. And I did
sell more, because my ideas and concepts were accurately expressed,
and clearly understood by my client. Is 3D design and rendering the
ultimate in jewelry design? I don’t think so: virtual reality is
coming soon, where a client could “see” herself wearing the jewelry
you are just designing.
As a goldsmith, precision and quality were always my primary concern.
I always considered myself as being precise and resourceful, although
there are many techniques I have never tried. but when 3D modeling was
lately widely available, here again, I found the tool I was looking
for: a computer software that allowed me to model difficult shapes,
outrageous forms with precision and speed. I have been using Rhino 3D
for the last few months. I haven’t achieved its full potential, but
it’s there and it’s a great tool.
Could a “virtual” or “digital” model maker still be called an artist?
Very delicate question! With 3d modeling, one can easily create
sculptural forms like master jewelers Lalique or Faberge. But they are
the artists, the ones who have handcrafted sculptures, not the
“virtual” model maker. Could a finished piece of jewelry be called
art? Regardless of the way it was produced, if the jewelry has
creativity, beauty, feelings, character, uniqueness, balance… if it
does move and enchant, if it make you feel love and passion, I think
it can be called art.
Let me show you how a 3D design and rendering is compared to a
regular 2D drawing: Please visit the Orchid gallery at
http://ganoksin.com/orchid/fady.htm and take a look at the design of a
swordfish I designed in 2D 3 years ago. Now, visit my web site at
http://www.fadysawaya.com and take a look at the same design done in
3D with Rhino3D, and at different view and details found at
http://www.fadysawaya.com/Catalog/Swordfish2.htm Which drawing is
more convincing?
In conclusion, my 2 cents advice: I believe in art and beauty, and in
doing things like no other one has done it before in terms of
techniques. But 3D modeling is here to stay, and given time, it will
be more accessible cost-wise and more democratic. Every goldsmith
should consider integrating this new technology into his manufacturing
process.
thank you all.
Fady Sawaya
fady@fadysawaya.com
http://www.fadysawaya.com