I’m on a bunch of social networking sites. I think they help, if
you sell work online somewhere like etsy, and you are able to network
with people from your target market.
It is true that there are so many that it is hard to keep up with
all of them. Of the ones I’m on, myspace has been the most useful,
but that is probably because I’ve been there longest & developed the
biggest network there. Quite a few of my sales in the last year have
been from people I “met” on myspace. You need to have a lot of
"friends" and spend a little time commenting on your friends’ pages
and things like that so that more and more people find you.
As with the jewelry market as a whole, there is a lot more
inexpensive beaded jewelry being marketed on these sites than
high-end work with karat gold, etc. No matter where you
fall in that range, it takes work to get noticed.