By this reasoning, Beth, shouldn't the name "Orchid" be changed as
well? Aren't there people who are signing who are under the
impression that this is a group of exotic plant devotees?
No - Orchid never said/implied it was anything else. My understanding
from the posts is that Metalsmith did… which frankly is part of
the problem. It sounds like they are re-positioning themselves, and
that is always hard to do when you try to keep the same name.
Changing names if you are changing directions significantly is often
a better choice.
I perceive the Metalsmith issue as one where they used to be one
thing, have morphed into another, but have not, as far as is
apparent through posts (again - not a subscriber - don’t know)
clarified their position. This is what their website says:
Inspirational, innovative, and thought-provoking Fascinating
articles, intriguing artists, Engrossing guest columns, Captivating
exhibition and book reviews, Illustrated throughout with gorgeous
images of stunning work, Stimulating intellectual and visual interest
Please note that nowhere does it say “jewelry”, “metal”,
“smithing”… sort of proves my point that they don’t seem to
have a clear sense of direction and position.
Now here is the Orchid listing: This is what shows on Google:
Orchid - The Most Powerful Social Network, Forums, Blogs and… The
Most Powerful Social Network, forums blogs and gallery site for
jewelers - More than 8500 members worldwide!!
(by the way Metalsmith doesn’t show on Google’s first page, except
as a link under the SNAG page)
When you click the link, as I did for Metalsmith, this is what I
get:
Orchid jewelry forum is a moderated e-mail-based discussion group.
Sending one message to orchid sends mail to all other members of
Orchid.
Very clear and concise, no question what this group and site are
about. How you could read that and think this would be a group
dealing with orchid plants (which I raise) beats me…
Beth Wicker
Three Cats and a Dog Design Studio