The web is only one of several channels that can be used to move
products. How well any channel works depends on your products,
target customers, and how much effort you put into it. The statement
that the web is a “waste of time” is simply naive.
For a web site to perform well there are several areas that you must
(1) The site must be designed to present your work well (duh!)
(2) The site must be optimized for the search engines (SEO)
(3) The site must be secure and easily maintained
There is a lot of marketing hype out there when it comes to the web
but the fact is that you can put up a quality site for a reasonable
amount. I “retired” from a web site development career but have kept
myself current by building and maintaining my own sites.
If you don’t have the technical skills to build your own site you
will need to pay someone to build it for you. How much depends on
what you want. The range is hundreds to thousands of dollars. After
that there is an ongoing “hosting” cost. Again the amount depends on
what you require. The range is tens to hundreds of dollars. Web site
technology can be complex which means people will try to take
advantage of you. (Think the unscrupulous auto mechanic that fixes
things that aren’t broken.)
I would be happy to work with you and others to navigate these
complexities if you want.