In the past, I wholesaled to galleries via wholesalecrafts.com. I
left there to pursue retail on Etsy. I know that many people double
their wholesale prices to get a retail price. I don’t feel entirely
comfortable doing that because I don’t have a brick-and-mortar store
to maintain, and my overhead costs are quite low. So my Etsy prices
are on the low end of retail (they are double wholesale, minus 20%).
So here’s the question: If I decide to wholesale again, how should I
handlemy Etsy prices? I can’t just halve them. Should I change my
Etsy prices back to double wholesale?
I hope I don’t set off a firestorm of controversy here, but I look
forward to your responses. – Barbara