My two main methods of selling are my Web site and trunk shows
hosted by friends.
I don't think there's anything in particular to do. I usually ask a
friend who has a really great house to host the show. I usually pay
for the refreshments, which are all tax-deductible, and get edibles
that are inexpensive but interesting enough that people know the
food will be good. I usually serve wine in addition to non-alcoholic
Sometimes my items are all over the house (with someone in each room
to keep an eye on things), sometimes they are limited to one room.
Sometimes I'm the only artist, sometimes I'm the only person selling
jewelry. (I don't want to compete for jewelry dollars, and I prefer
not to compete at all.)
The advantage to having someone host it is that they invite their
friends and neighbors you didn't previously know who then become
I usually bring items in a wide range of prices so that people can
buy little gifts, or splurge on something for themselves.
I always allow the hostess to choose something for herself as payment
for her efforts.
If you don't want to do it on your own, I googled "jewelry parties"
and found quite a few. Some sell finished jewelry, some offer to
teach the guests to make an item like a simple bracelet, some are
multi-level marketing programs, some involved the guests choosing
the materials for the jewelry, which is then produced somewhere else
and delivered to them.