I have a question regarding the selling of large pendants (slides) I
still am very small business. I haven’t sold any real big ticket
items yet but as my skills move up so does my jewelry. So I am
starting to set several large stones in pendants that are what I’d
classify as slides. Some would look good on either a leather thong as
or a Byzantine type chain. So here’s the deal. I don’t have a lot of
cash flow and I am trying to determine what the best way to sell
these - because I do need to sell them. Do I sell the slide and then
offer the option of chains and leather at various lengths and give
them the prices and allow them to buy them separately or do I make
call on it and match the slide to the hanging material and length?
Speaking of length is there a popular length right now?
Here are the arguments as I see them…
Selling the slide alone makes the price look more affordable and
gives them the flexibility to match it with what chain they want BUT
makes them wait to finish the order AND Makes it more likely to sell
because they will buy the slide and then perhaps buy the chain making
them feel like it was more affordable even though they spent the same
money in the end OR It’s easier to just have the whole necklace ready
to go even though the price is much higher. AND It makes a better
profit selling them as a unit. Moving me one step closer to that
black line that looks ooooh so far away.
Thanks in advance.
LL Fowler Designs
Fort Collins, CO 80526