In my opinion, you must first come up with a “key phrase” search term
that will be used by people searching for your unique product----it
has to relate to something that someone wants that isn’t being
supplied by 450,679 other websites—otherwise, forget the whole
If there are a few people in the world who will search for and buy a
…left-handed 22 karat gold, hand-made reproduction of an early
Scythian back-scratcher…then maybe you can do some business if
that’s what you have to offer and you optimize your site for that
search term and your prospective clients use that search term—a
lot of “ifs”.
Or you could inherit a few million dollars and amuse yourself buying
every known form of online promotion until the money runs
out—might not generate any traffic but at least you’ll become an
expert on what doesn’t work.