Does anyone have any hints and tips and things to avoid that they
have learnt themselves or learnt from someone else?
The party format can be quite successful as you probably know. I
mostly sell at local craft shows but do parties from time to time.
I’ve had both successful and unsuccessful parties. Here’s my advice.
Make it very easy for your hostess to succeed. Supply her with
invitations and clear guidelines like when to sent out the
invitations, when and how to follow-up, etc. After all, if you don’t
get a certain number of guests, your party won’t go well. You can
help her by inviting extra people from your own list of customers.
My worst parties have been due to 2 things: low attendance and
people who just couldn’t afford to spend enough to make the party
worthwhile. Take a critical look about who the possible guests might
be before you invest a lot of time and energy in a party.
The thing about parties is that nearly everyone who attends buys
something so it’s possible to sell more at a party than at a public
show where there are many times more people but not everyone is a
buyer and of course at a party you have no competition.
Give your hostess a gift that is a true incentive. If her party is a
good one, she is likely to give another next year. And of course,
make it fun.
I hope this is a bit of help. I’m sure other people will have lots
of suggestions as well. Good luck.