Dear all, I have struggled for a long time with the marketing and
selling conundrum. I felt for a long time that I was doing something
wrong and to prove otherwise to myself and my family has been hard.
Marketing is relentless and my income is not nor is my energy to
both produce and market. I love both at different times.
I have concluded that even with huge doses of free publicity and
great good fortune that this is a hard row to hoe. I thank those of
you who are willing to write and put your pride aside and really
say what is going on in your art market. At least I am not alone,
it makes the struggle not easier but, shared. I feel this is why I
love Orchid so much.
Now ,to get the energy to start looking at the marketing budget for
another year. I am convinced that advertising needs to be done
constantly. I have gone through a season where I spent the most I
have ever spent on advertising and had a record season. Then the
next season I spent little thinking my previous exposure would be
enough, it wasn’t. Now I am convinced that your self promotion has
to equal your bench work. One with out the other is not enough. Sam