You need to clarify a few things before your questions about display
cases can best be answered. For instance, how will you travel to
shows? If driving, then heavier, bulkier cases might be OK; if
flying, you’ll probably want something lighter that can be broken
down. Also, what kind of lighting are you thinking about? Lighting
is actually the most important consideration at shows. Some modular
case systems (like Abstracta) include lighting options. Otherwise,
you can go with overhead track lighting (necessitates something to
attach the track to) or clamp-on lights (versatile, but not, I think,
as effective as overhead lighting). Check the following site for
And, finally, what are you going to put the cases on? If you use
flat cases on regular tables, then you should raise the legs of the
tables to get the jewelry closer to a comfortable eye level for the
customer. (Wood dowels inside hollow legs or PVC pipe over solid legs
should work.) Alternatively, you may want display bases that are
adjustable (again, like Abstracta) or are made at the proper height
for jewelry, such as those at this web site:
A word about Abstracta (www.abstracta.co.uk), which I keep mentioning.
Advantages: It’s an extremely versatile, modular system which can be
configured any way you want it. Disadvantages: It’s very heavy and
takes a long time to set up.
Here’s another semi-modular alternative: Plexiglass walls cut to any
size you want, with lightweight, brushed aluminum connectors
(available from Daniels Display Co. in San Francisco, 415-861-4400).
As for the cases on the web site you referred to, they are bulky,
heavy and not easily collapsible (as far as I can tell). Also, you
want your jewelry on a fairly plain background (not glass or mirrors)
for easiest viewing, so you’ll want liners for your cases
(fabric-covered foam core works well; so do various art papers).
Internal shelves are not a good idea; one level of viewing per case is
Misc. considerations: 1) Be sure you get lockable cases for
security. 2) Think hard about glass (scratch-resistant, expensive,
heavy, fragile) versus plexiglass (easily scratched, relatively cheap,
lighter, durable). 3) The most beautiful, custom-built displays I’ve
seen at shows are also the heaviest and most expensive to ship.
In summary, there’s no perfect system (or I’d be using it!). I
suggest you spend more time at shows in your area checking out various
options and asking questions before you spend money! Take a camera
and ask permission to shoot various displays for later reference.