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Sales and Marketing Reading List

Hello All!

I sincerely hope that your holiday season was a successful one, in
whatever terms you measure that.

About a month or more ago, Noel and some others expressed interest
in a reading list of books relating to “Sales” and to “Marketing”. I
got wrapped up in holiday work and simply didn’t get the time to put
it together, but better late than never, I guess. My apologies.

Here’s the list of what I felt was required reading for my sales
team when I was a sales manager for a large jewelry related software
firm. My personal favorites are anything by Dan Kennedy or Jeffrey
Gitomer, but the classics (anything) by Tom Hopkins, Zig Ziglar and
Brian Tracey are essential reading for ANYONE in sales. I highly
recommend these to anyone in business who needs to sell to make a
living. They can change your life!

I think if others here had some favorites to add, this could become
a valuable resource for those interested in expanding their selling

I have no interest, financial or otherwise in the promotion or dale
of these materials, and recommend your local bookstore or
or your vendor of choice.

Happy reading!!

If this list gets garbled, e-mail me and I’ll get it to you


The Little Red Book of Selling: 12.5 Principles of Sales Greatnesss
by Jeffrey Gitomer

Selling for Dummies by Tom Hopkins

Selling 101: What Every Successful Sales Professional Needs to Know

How to Master the Art of selling

The Art of Selling to the Affluent: How to Attract, Service, and
Retain Wealthy Customers & Clients for Life by Matt Oechsli

Selling the Invisible: A Field Guide to Modern Marketing

Secrets of Question Based Selling: How the Most Powerful Tool in
Business Can Double Your Sales Results by Thomas A. Freese

The Psychology of Selling: The Art of Closing Sales by Brian Tracy
(Audio CD

Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to
Close Sales

The Psychology of Selling: Increase Your Sales Faster and Easier
Than You Ever Thought Possible

How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself
Without Selling Your Soul

Listening: The Forgotten Skill: A Self-Teaching Guide (Wiley
Self-Teaching Guides)

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
by Dan Kennedy

NO B.S. Time Management for Entrepreneurs by Dan Kennedy

No B.S. Sales Success by Dan Kennedy

Your Marketing Sucks by Mark Stevens