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“Richer” vs “Brighter” yellow golds


#1

Hello everyone,

In yellow gold we can achieve a wide range of shades, from neutral yellows or darker alloys with pink undertones to brighter alloys with green undertones even before moving to rose or green golds. I am wondering what is generally preferred by both jeweller and customer. In a similar vein, if I went with a richer gold (more copper) that actually had a discernible pinkish hue but not pink enough to be considered actual rose gold (for 18K, maybe around 15% copper) would it be misleading it dishonest to sell this as yellow gold?


#2

Well, its not really dishonest unless you are misrepresenting the gold content. Its more about customer preference and marketing. Personally, I think really red golds work better for accents … some folks like pink … I forget who it was, someone used to make a “peach” gold that was nice. I made some items out of really red gold years ago … and customers kept asking if it was copper. Not exactly the image I was going for. My perception is very few folks like a really red gold in a solid piece. Marketing is important, the black hills folks did a great job of marketing colored golds. I’m a color freak, so its about the whole piece for me. I like high karat yellow with a light blue stone and some red accents. I don’t care much for green or white golds. If you are going to do colored golds … might want to try to be consistent in your market. Establish a “look” and go with it and market it. Its fun to play with alloys, but if you are trying to put some bread on the table stick with a solid plan. I have been out of the trade for many, many years … so I may be out of touch. I love to make stock … but I’m not trying to feed a family. For the most part … you can buy stock cheaper than you can make it when you consider the time. Just my opinion.