First, Happy Spring holidays to all!
Scenario: I have been accepted to display one of my collections at a
gallery exhibition, with the option to sell my pieces. The owners
told me that my asking price should include 15.5% VAT as well as the
gallery’s commission. Plus, keep in mind that I also need to pay an
upfront fee for insurance, etcan extra expense…
Problem: Adding the VAT + commission to my sale price will indeed
leave me with the end price I want to receive. However, this means
upping the price considerably. I now have my own gallery/studio and
am selling similar items for a lower price, minus the commission. I
am actually exhibiting at the gallery for the publicity, but would
also love to sell something.
Question: Should I cut a loss knowing that I will be getting "free"
publicity? Or, should I add the commission and the VAT (a “must”) to
my asking price, with the buyer paying for the commission? Remember,
I do not want to price my items too high. This may give the
impression that I always sell at exaggerated prices (even in my
Any opinions, guidelines and experience would surely help me come to
Thanx and keep shining,