Its August. The stock market is panicky. Home values are down. Good
So why am I so busy? I don’t get it, it defies logic. Business is
uncharacteristically good. While sales out of the cases are soft,
custom and special order are very good.
I experienced a similar kind of thing in 1987. Bought my first store
four days before Black Monday, Kaboom… peptobismal time! Yet
business increased the following year about 25%.
All of which makes me leery about this coming Christmas season.
Should I plan on riding the wave and hope it pans out? Or be
conservative and keep my accounts payable low?..rush like mad for
goods at the last minute if demand is strong? Or gamble that having
the goods in place early will be rewarding?
How many of you have started planning the final quarter and what are
you anticipating? Got any special promos in mind? How do you think
the season will turn out?