I talk to a lot of artists about marketing and promotional
materials and have yet to hear of fortunes being made on the
internet and very few do catalogues. So, my question, out of
curiosity, is why digital over conventional, at this time? .
My two cents:
Aside from the technical aspects of a good slide versus digital
(which you can adjust the image electronically both during the
photo shoot as well as after (on the computer) and the immediacy
of digital), the real question brought out by Hap is why bother
with the internet and can you make a fortune there?
I don’t know about making a fortune but the internet does
provide the potential for any retailer, or artist, to have the
equivalent of a store located on Rodeo drive in Beverly Hills,
Park Avenue in Manhattan, as well as Main Street in Anytown,
Anywhere in the World.
Maybe the reason most people don’t make a lot of money on the
internet is that they are buried with all the other sites on the
internet. Anyone who does a search for anything and has seen
1,234,675 hits returned knows exactly what I am talking about.
I think you need to find a marketing combine… just like
farmers used to do, and maybe still do, with their co-ops to get
better deals and better prices.