Now I think that is an excellent idea!
I don’t think that any kind of money is necessary, but simply an
endorsement from the largest jeweller community would be a pretty
worthy prize to contend for.
I think it would be successful, and why should clothing fashion
designers get all the write-ups.
The only problem would be in the choosing. Who would do it? Would
it become a most popular jeweller vote, instead of a best piece
Finally, a wonderful and intricate piece of jewellery will not
represent itself so well on TV, so that might be another difficulty.
But I do think that with some careful planning, such an award -
even if only publicised (and no material award is given) - would be
a definite boon to jewellery society and would also add another
level of interest in designer jewellery.