Blue Nile is selling diamonds at Rapaport and below prices. I think
the people selling at wholesale prices directly to the public are
cutting each others throats. Yes, the brand name companies are
selling higher end products, but it is extremely difficult for the
small business.
Finding a niche and offering a product for less than $500 is the key
to begin online. We make a killing on ebay with a 60-70% auction
success rate, average sale of $30 triple keystoned. The funny thing
is people often bid higher than the same product offered on our
website.
Selling high end products at or below cost makes no difference,
unless the product can be systematically categorized. Stand in the
shoes of your client. Sending a few thousand dollars to a 'virtual’
jeweler is scary.
Kidd
720-318-4325
http://www.kashmirblue.com