Since I haven't posted anything to Orchid before, a short
introduction: I am an interactive art director and get my living
from designing web sites and anything else related to new media.
Lately, I have fallen in love with jewelry design and specifically
with PMC. Some of my pieces start to look good and jewelry design
seems to take over my life exceedingly. Hopefully, I'll get to
design my own jewelry site soon.
So, here's some advice about web sites:
1) Treat your web site like you would treat your store. It has to be
well designed, inviting and organized. You want people to come in,
stay there, find what they are looking for and ultimately walk out
with a piece or two. If some of your jewelry didn't sell in a retail
venue, it most likely won't sell in the web.
2) You want people to find your store, so make sure to advertise.
You need to stand out from the thousands of web sites out there.
Disappointing experience with E-bay doesn't mean your jewelry isn't
appreciated, it just means right people didn't happen to click on
the page. Also, consider what E-Bay's target audience is looking
for... mostly cheap bargains.
3) Unless you are absolutely sure, you can (and want to) manage
design, coding, e-commerce issues etc. on your own, use a
professional. Your jewelry deserves it. In the long run, you'll save
a lot of time and money when the architecture and coding
are done correctly from the beginning. You may be a great jewelry
designer, but interactive design is a different craft.
4) At the best, your web site can be a wonderful new showcase for
your jewelry. Unlike with printed materials, it is easy and
inexpensive to change pictures, modify a description or add a new
line of jewelry.