Hello fellow Orchidians,
I am changing approaches to my business and would appreciate your
input. For the past several years, I have been selling to
collectors, friends, and assorted others. It’s now, once again, time
to up the ante. My site has a link to reach me and my phone #, but no
credit cards are accepted online.
I am now in 3 physical locations and have a pretty clear picture of
other shops/galleries I see as a great match for my jewelry and
tableware. I have no interest in opening a brick and mortar shop.
Online commerce is an aspect I am considering. But I also want to
support traffic going into the shops that sell my work.
The question is about pricing. I have suggested retail prices on my
site and have given permission to my venues to discount as much as
they want as long as I get the price we agree to (1/2 of the
suggested retail). As a loyalty/business-builder I am considering
making my prices on the site a bit higher than at the stores as a
driver of business to the venues, with direct online ordering
directly from me focused as more of a back-up.
Am I crazy does this approach have merit?
Thanks for your help.
Megin Diamond Designs