I’m not looking for any marketing secrets or strategies.
I think maybe I used the wrong word. Though I took niche to mean
"specialized market" (which is how Webster’s Online defines it), I
think what I really meant is “specialty area of work”–financial
reference to “niche” being secondary for my question.
What I simply want to know is, if you are a “guru” in, say,
granulation (e.g., Giovanni Corvaja or Elizabeth Gaultieri), mokume
gane (e.g., Jim Binnion, Steve Midgett, etc.), building intricate
story pieces with a million movable parts (e.g., Rhonda Storm), raw
diamond setting, etc. [and none of these people have to respond to
this-I’m just pulling names/areas off the top of my head]-how did you
come into doing that “thing.” How long did it take you to figure out
that’s what you want to do? Did you even want to do it? And,
because that thing doesn’t necessarily translate into marketability
with regards to what customers like/want, has it turned into
something that’s marketable/profitable for you, etc. [I don’t need
specifics on the profitability thing-again, I’m not after secrets.]
I ask the question because as a jeweler I am a generalist. I can do
many different things, and many of those things I can do well. [Still
have a ways to go in terms of learning, but that’s a given and is not
the point.] Because I can do so many different things, I’m finding it
really hard to focus on one particular area to develop further as “my
area” that I can take and put my own signature on. The lack of focus
from being a generalist is a little frustrating. I feel like I “hop
around too much” with my broad interests and the amount of stuff
still left to learn.
But, perhaps I’m expecting this “falling into my niche” thing to
happen too quickly-maybe this is something that happens over time?
I’ve only been doing this whole-hog since 2006; but, I feel that
perhaps I should have hit “it” by now. I don’t particularly care for
this “wandering” that I’m doing. [How I feel is quite in line with my
Myers-Briggs personality profile for those of you familiar with the
MB-I’m an INTJ.we like nice, tidy, logical, orderly progressions,
Plan B’s, etc.-uncertainty makes (some of) us crazy.]
So, I hope this clarifies things a little. Sure, the ultimate goal
would be to find a specialized area that ends up doing well in terms
of sales, but I’m just trying to figure out how you find those
specialized areas/how they find you to begin with. I hope that makes
Thanks for all of the responses so far.