At this young point in my career as a self-taught, generalist,
“wha-choo!,” lately I’ve been ruminating over the issue of finding a
“niche”–and because I’m not finding any answers on my own, it just
dawned me to throw the question out to the group.
As a jeweler/jewelry artist/x-smith/etc., have you found and do you
actively work what you consider to be a niche? If so, how long did it
take to develop said niche? Is it something you fell into
immediately, or something you discovered after a lot–perhaps
years–of trial and error?
I wonder if discovery of a niche comes easier to one who has been
exposed to art school and its various stimuli, or after years of
working in the field in a particular technique?
If you’ve found a niche, has it turned out to be successful for you
in terms of sales and business development (this can be anything from
Tiffany to Etsy), recognition in your field for the style/technique,
etc. [with regard to the recognition issue, I guess somebody like
Todd Reed and his signature style of working with rough diamonds
comes to mind off the top of my head.]
Just a random grouping of (related) questions-if you can think of
anything else relevant, please do address it. I’d like to know the
thoughts of others as I try to figure some things out for myself.
Thanks in advance.
Tamra Gentry
http://gentrydesignco.typepad.com