Start 12 months in advance.
Build a mailing list (and membership). This database is a
profit center and club-building tool when done right.
Get free eveent advertising by using TV community activity
boards, same in newspapers and photo/feature articles about
Get deep pocket corporate sponsors (guys who sell you equipment,
supplies, etc., to pay for the food, drink and big ticket stuff
so they can advertise.
ID your audience and have talks by vendors for them and for the
public at the show.
I can be more specific if I know more details, but it’s summer,
and I’m outta here!!!