I would agree that a natural stone exhibits it's own beauty,
however some stones come alive after treatment.
Stones may come alive after treatment in words. Barbara's essay on
disclosure was excellent and could perhaps be titled, "Treat stones
and jewelry any way you want but be honest about it".
The treatment of stones is also in the language we use to describe
and promote them. It is not "fakery" to sell oyster secretions under
the name of pearl rather than "clam gunk". We know that diamonds can
easily be shattered and burned but most say it is within marketing
norms to use a slogan like "diamonds are forever". Even the name
"black diamond" which you gave earlier could be called fakery. Do we
have to sell it as "metamorphosed rust" to be honest?
Is jade really "the stone of heaven"? If not, Leaming committed a
fraud by sub-titling his "Jade Fever" book as he did. The price of
jade in China has soared in the last decade because of the new free
market capitalism there but also because of the jade tradition. Jade
is culturally associated with all sorts of blessings from healing to
good luck to good character. We are told that in Ancient China and
Ancient Mexico only the nobility could own jade jewelry. In China you
do not have to hire an expensive marketing team as De Beers does
because the history, tradition and positive associations are now
culturally, though not literally built into the stone.
Coprolite jewelry does not have this advantage, Charles. You may have
already discovered it is a hard sell.
If I then use "Jade sells Itself" as an advertising slogan, is that
fakery? Would De Beers hire lawyers to chase me though the courts
from LA to Shanghai if it is "Diamonds are Forever but Jade sells
Itself"? How many millions would they make for me through the
publicity (free advertising) in China when the story gets covered in
the Chinese business news? In my best Clint Eastwood impersonation, I
might respond to the threat of litigation in Mandarin with "Make my
day" which in Mexican-Amerindian sign language is the logo stamped on
every Future Jade jewelry piece: