Wayne,
I’m a little confused by why you think all of my gem material is
native cut (or that my stones look atrocious). I have, over the
years, whittled down my suppliers to a few who only sell top cut
material, much of it that has been recut in this country. Do I sell
native cut stones that the color is great on? Sure. While some native
cut material might not take full advantage of the color in some
material, a lot of it does. I have, in the past, worked with a number
of gem dealers who I insisted provide better cut material, and, when
they wouldn’t, I simply stopped buying from them. I am, after 30
years of looking at gem materials, one of the best high graders out
there and I can assure you that I simply won’t take material that is
not shown to it’s best advantage. I think, however, that your disdain
for any native cut material kind of carries it to the extreme. I have
seen many high end stones that looked great to begin with, were recut
and looked just about the same afterwards. Some gem materials are
just plain beautiful, no matter what you do with them. I have also
had stones recut that looked much worse afterwards.
I’m also sure that you are able to sell many synthetics both to low
end and high end customers. This doesn’t alarm or upset me in any
way. Thanks to a local high end gallery who’s repair work I do, I see
some of the weirdest, most expensive hand made jewelry that uses some
of the most inexplicable gem materials around (and this stuff goes
for amazing amounts of money). I’ve used a few weird things in my day
too.
But quite frankly, my customers, and the customers who I want to be
my customers, want natural materials in their jewelry (and this is
why I have no problem servicing the gallery mentioned above–their
customers are looking for something other than what I do). Could I
take some piece of synthetic sapphire and put it in one of the rings
that I normally sell with a natural stone for $5000 and sell it for
$500? Sure. But why would I want to? As I said in the last posting,
the first thing it does is cheapen my product. I only show jewelry in
18k and 22k and 950 platinum for the same reason. I’m not making a
cheap product, I’m making a really fine, high quality one. Secondly,
in order to make the same amount of money I have to sell 10 of the
rings. I am not a high volume business and never will be, so there is
absolutely no advantage to doing something like that (actually there
is a huge disadvantage given the time I would have to invest in
making up 10 of the things instead of 1 to make the same amount of
money).
But my initial comments to you referred back to this statement of
yours:
Some here say they wouldn't sell them, but, IMO, their snobbery is
affecting their bank account adversely. I will and do sell
synthetics and treated goods to jewelers and end users, and will
eventually happily sell to the folks that some will not sell to
because they won't carry the goods
Let’s go back to the food analogy (I like food a lot). I have a
friend who is a high end restaurateur. He makes an amazing product,
offers great service, a wonderful bar, etc, and he opened his new
restaurant in a former Burger King (which it certainly doesn’t
resemble anymore) location. Do you think for one minute that he
wants to draw the former Burger King clientele in? No. First of all
they wouldn’t even understand his food. Secondly they can’t afford
it. Does this mean that he should sink down to their level so that he
can draw them back in to the former Burger King? Does this adversely
affect his bank account? Well sure, if he opened up a bunch of
burger franchises he might be richer. But is that what he wants to do
with his life?? Absolutely not. And is he able to bring in enough
high end clients to make his business profitable? Absolutely. So the
question becomes (based on your statement here), should he start
selling burgers because there’s a buck to be made? Or should he keep
selling the rabbit gnocchi appetizer that, when you eat it, tastes
like you just entered Nirvana, and gets me (yes me, the guy who has
$150 to spend with his wife on a meal on a regular basis as opposed
to the guy wanting a $2 burger) to keep coming back? Could he make
and sell the $2 burger? Sure. Should he? Not in my book.
Same thing for me. I have never said (actually I have always been
quite vocal about this) that there isn’t a market for synthetics, or
that they shouldn’t be sold (assuming proper disclosure). I think
there is a market for everything out there and I think there is
nothing wrong with everyone having an opportunity to own some pretty
jewelry. But the fact that I won’t sell synthetics doesn’t harm my
bank account. Actually, if you use the 1 vs. 10 ring example above
it helps my bank account to not sell them. If you’d like, Wayne, I’d
be happy to compare earnings figures with you off list so that you
could see that my way, while not the only way, is most certainly a
highly profitable way.
Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140