Hi Corinna, Does moissanite come in different colors? Yes and no.
Different from natural diamond color? Yes! Different from moissanite
All of the moissanite I’ve seen in retail stores has had a
greenish/yellowish cast to it. It wasn’t very attractive or hard to
identify as non-diamond, even from a distance.
I have seen some through educational experience - GIA’s Advanced
Diamond Grading Extension class & others - that wasn’t quite as
greenish but it still didn’t look “right”.
As far as I know, it is not currently available in “fancy colors”. I
don’t think it’s selling all that well and it’s likely that sales
performance will dictate further developments, if there are any to be
Really, I think most people don’t see the point in paying higher
prices for a simulant when CZ is so inexpensive. What is the allure?
The hardness? To the majority, the hardness simply doesn’t justify
the money - very few people purchase a simulant as "a gift of love"
or expect it to be “forever”!
Personally, I would have a hard time selling it. I’d encourage
customers who can’t afford a diamond to stick with CZ and to put the
cost difference between that & moissanite into a nicer mounting. That
way they can upgrade to a natural diamond when their budget allows
without much financial loss in the simulant. The best thing about
this 2-step option is that the consumer gets 2 exciting shopping
experiences, something to look forward to down the road and a more
significant piece of jewelry to enjoy in the end.
Anyway, that’s a lot more info than what was asked for. Hope no one
minds! I am curious to hear what others think or have experienced
with moissanite, it’s an interesting topic!